They would regularly advertise on TV, in local newspapers and radio, calling for children with a 'model appearance'. The agency's operations spanned several cities in Ukraine. The leaders attracted minors with the prospect of modeling opportunities, only to involve them in illicit activities. Operating predominantly in Kyiv with branches in cities like Kharkiv and Simferopol, the agency, named 'Alex Model' ( Ukrainian: Алекс-Модел), was identified as one of the major producers and distributors of child pornographic content which was branded under several names throughout the world using 'LS' abbreviature as LS-Models, LS-Magazine, LS-Girls, LS-Studio, LS-Island, LS-Land, LS-Dreams, LSMODELCLUB (LS Model Club). The ring had operated since 2001 and used a modeling agency as a front. The 2004 Ukrainian child pornography raids occurred a few months before the First Orange Revolution, when police in Ukraine raided a softcore child pornography ring operating in the cities of Kyiv, Kharkiv, and Simferopol.
